Squid Game has become the first non-English language Emmy nominee.
The South Korean hit about a brutal survival contest received two nominations – one for outstanding drama series and one for its lead star Lee Jung-jae.
The Netflix show’s nomination underlines the power of the streamers in a set-piece awards show once dominated by broadcast networks and then cable.
Regardless of whether the show goes on to take home the gong in September, it’s clear the rise of streaming services is changing the balance of power and perhaps the awards themselves.
Other shows leading the nominations include Succession, Only Murders In The Building, Ozark and Pam And Tommy – all of which received three nods each.
Brian Cox, Colin Firth, Lily James and Jodie Comer were among the British stars to receive nominations for their roles in Succession, The Staircase, Pam And Tommy and Killing Eve respectively.
Star of Ted Lasso, Jason Sudeikis, who won best comedy actor last year, is again nominated in the category.
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Bill Hader is also up for a third award in the category for Barry.
The nominations were announced by Brooklyn Nine-Nine actress Melissa Fumero and Curb Your Enthusiasm star JB Smoove.
The 74th Primetime Emmy Awards will take place on Monday 12 September in Los Angeles and air on NBC.
A host is yet to be announced.