The prospect of a 99p McDonald’s cheeseburger is no more as the fast food giant increases the price of several items on its menu amid the cost of living crisis.
The company is raising the price of its signature cheeseburger for the first time in over 14 years, taking it to £1.19.
It will also add between 10 and 20p to several menu items it says are impacted the most by inflation.
Breakfast meals, main meals, large coffees and McNugget share boxes are among the menu items which could become up to 20p more expensive, a spokesperson for McDonald’s told Sky News.
Salads and wraps are unlikely to be affected.
The changes came into effect on Wednesday.
McDonald’s UK and Ireland CEO Alistair Macrow said: “Some prices remain unaffected, and some will continue to vary across our restaurants.
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“We understand that any price increases are not good news, but we have delayed and minimised these changes for as long as we could.”
The McDonald’s spokesperson said there was no definitive list of how much individual menu items will go up by, as McDonald’s only issues recommendations for price increases to its franchisees, which set their own prices.
Free food giveaway
It comes after the fast food giant launched a rewards scheme to let UK customers collect points on food or donate to charities.
Customers will earn 100 points for every £1 they spend via the McDonald’s app.
Collecting 1,500 points will allow diners to choose between menu items including small fries, hash browns or a side salad, while 2,500 points will give a free double cheeseburger or vegetable deluxe, among other options.
Customers can also decide to donate the cash equivalent to BBC Children in Need, FareShare and Ronald McDonald House charities.
