The UK and other major European governments have called on FIFA and independent broadcasters to “quickly reach an agreement” for how the Women’s World Cup will be televised in July and August.
The joint statement comes weeks after Gianni Infantino, the head of FIFA, threatened not to show this year’s tournament in five European countries – the UK, France, Germany, Italy and Spain – in a row over money.
Mr Infantino claimed broadcasters had offered FIFA between $1m (£800,000) and $10m (£8m) for the rights, compared with $100m (£80m) to $200m (£160m) for the men’s World Cup.
The governments from the five countries embroiled in the row have now said in a statement: “We, as sports ministers of European countries whose women’s national football teams have qualified for the FIFA Women’s World Cup to be held in Australia and New Zealand, from the 20th of July to the 20th of August 2023, have acknowledged with concern that until now, no television rights have been attributed for the matches broadcasting in our countries.”
“We are convinced that the media coverage of the Women’s World Cup will be decisive in improving the global visibility of women’s sports in our European countries. Media exposure to women’s sports has indeed a highly significant impact on the development of women’s and young girls’ sports practices,” the statement adds.
The governments have also said they feel it is their responsibility to “fully mobilise all stakeholders, for them to quickly reach an agreement”.
