A decade ago, when TV upfronts were all-out affairs where networks would court advertisers with lavish parties, then-Bravo president Frances Berwick noticed something unusual about the sponsors’ behavior. They “would go absolutely nuts” for the reality stars employed by the NBCUniversal cable channel. “They all wanted pictures, and it was this huge experience,” says Berwick, […]
The young forward was a wanted man in the summer.
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