Cooper Flagg capped off his high school basketball career with a national title earlier this month, and now has his sights set on new horizons.
On Monday, the Duke University commit announced on Instagram his partnership with the Creative Artists Agency, a Los Angeles-based talent agency that will help the Flagg family navigate the NIL (name, image and likeness) landscape in the coming years.
Beginning with a 2021 Supreme Court ruling, the NCAA has allowed college athletes and recruits like Flagg to partner with agencies and earn money off NIL, through endorsement deals and personal appearances.
With an NIL valuation of $1.1 million — the 17th highest among all amateur athletes in the country — Flagg joins an eye-popping list of CAA clients that includes NBA stars Devin Booker and Chris Paul, as well as pop stars Ariana Grande, Jennifer Lopez and Bruce Springsteen.
“CAA is in the best position to help our clients and their families accomplish their goals, from draft day to post-career planning,” their website says. “Our agents work with players — from young talent to established veterans — to support all of their career ambitions with opportunities that extend far beyond the sport. Our strong relationships with iconic and emerging brands have allowed us to create record-setting endorsement deals for clients across the agency.”
Flagg’s NIL valuation is also the second-highest among all high schoolers, behind only LeBron James’ 16-year-old son Bryce, at $1.2 million.
The Newport native’s first major splash on the NIL scene came last October, when he announced his decision to commit to Duke on the cover of SLAM Magazine. Flagg forwarded the proceeds to the Lewiston-Auburn Response Fund, in the wake of the Lewiston mass shootings.
