Sport Dominates as India’s Premium Streaming Market Recovers to Reach $1 Billion Half-Year Revenues, Says Report

Revenues from India’s premium video-on-demand sector surged by 38% to generate $1.04 billion in the first half of this year, compared with $760 million in the first half of 2023. Local content, especially live sports, were the dominant programming categories, across the country’s ad-supported (AVOD), freemium and paid subscription (SVOD) services, according to a new […]