Inside TikTok’s Money Squeeze on Independent Labels: ‘This Is a Classic Divide-and-Conquer Situation’

Earlier this year, when TikTok and Universal Music Group locked horns over their licensing agreement — and the world’s largest music company removed nearly all of its artists and songwriters’ work from the platform — UMG faced challenges making its case in the court of public opinion. “TikTok proposed paying our artists and songwriters at […]