Banijay Iberia is upping its investment in Spanish sport by launching Banijay Iberia Sports, led by newly-appointed Director Gonzalo Miró, a well-known TV and radio personality in the region. Unveiled at Mipcom on Monday, the new group will develop and produce original sports-related content, including “sportainment, documentary and digital,” the company outlined. Spearheaded by Banijay […]
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