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Brow trends have steadily changed over the decades, and right now, the look that’s front and center is focused on a more natural vibe. Embracing your brows and enhancing them in only a few different spots is the ticket, and the best way you can get the look is with a great brow gel! Instead of creating an artificial shape with a brow pencil, a brow gel can give your hairs a tint and shape them into an arch that looks like you’re not wearing any makeup at all!
What Are the Different Types of Brow Gels I Can Buy?
For starters, brow gels are separated into two categories: clear and tinted. If you don’t want any added color and just want to use a gel to tape and keep your brows in place, clear is the way to go. But if you do want the benefit of adding color to brow hairs that are lighter or less visible, then tinted should be your go-to!
From there, you have a few other factors to consider. Some brow gels just have the tint and the hold, while others have added elements that can help make your brows look thicker and fuller. Then, you also have different pigment levels to choose from. Do you need a brow gel with a lighter hue or a darker one that’s more opaque? There are even brow gels that can help your hairs look naturally fuller or even grow longer over time! Those options come down to your personal preference, and we found the cream of the crop in terms of brow gels that cover all of these different needs. Read on to discover your perfect match!
11 Amazing Brow Gels That Can Shape, Fill and Volumize Brow Hairs
Anastasia Beverly Hills Tinted Brow Gel
The clear version of this brow gel is arguably one of the most sought-after products on the market, and the brand has also expanded their formula by including tinted versions as well! The gel has all-day staying power and uses light-reflecting pearls to enhance the brow hairs to leave you with a natural finish.
Pros
- Strong hold
- Light tint
- Buildable color
- Great shade range
Cons
- Slightly expensive
- Not as much volumizing power
Available at: Amazon, Sephora, Ulta, Nordstrom
WUNDER2 Wunderbrow Waterproof Eyebrow Gel
There may not be a better multi-tasking brow product than this gel! You actually get three different brushes included in the set — a spoolie, a flat angle brush and a finer brush to help you fill, define and brush out your brows to perfection. The gel is also waterproof so you won’t have to worry about it budging at all!
Pros
- Multiple brushes
- Waterproof formula
- Massive bestseller
- Great for all types of brows
Cons
- Not as many shades available
- May be too heavy for some
Available at: Amazon
NYX Thick it Stick it! Thickening Brow Gel Mascara
On top of helping your brows stay in place and enhancing them, this gel uses tiny plant-origin fibers to allow your brows to appear thicker than they actually are! You can build up the layers to get the result you want, and shoppers say that their brows stay in place all day long.
Pros
- Great shade range
- Volume-building formula
- Super affordable
Cons
- Some shoppers don’t love the applicator wand
Available at: Amazon, Ulta, Target, Walmart
Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel
This gel also uses tiny microfibers to help build up volume while filling in your brows to create a fuller look. The result is natural-looking, and the difference with this product comes down to the applicator. It’s a small spoolie which makes it easy to give your brows a precise shape!
Pros
- Great shade range available
- Precise applicator
- Light yet pigmented color
Cons
- More expensive
- Hue may be too light for some
Available at: Sephora, Ulta, Amazon, Target, Nordstrom
Essence Make Me Brow Eyebrow Gel Mascara
You likely won’t get a better bang for your buck than this brow gel. A tube will only cost you about $4, and it has the same type of fiber-filling capability that rivals its more expensive counterparts! You’ll get the volume and shape definition you need with this seriously affordable product.
Pros
- Super low price
- Buildable color
- Volumizing
Cons
- Not as many shade options
- May be too light of a pigment for some
Available at: Amazon, Ulta, Target
Grande Cosmetics GrandeBROW-FILL Volumizing Brow Gel
You’ve probably seen this brand’s lash serum before, and you can expect similar strengthening benefits from their brow gel! In addition to the color tint and hold that it gives your brow hair, the gel is also infused with peptides that may help your natural brows look healthier over time.
Pros
- Brow conditioning formula
- Volume-enhancing
Cons
- Fewer shades available
- May not be best for especially sparse brows
IT Cosmetics Brow Power Filler Volumizing Tinted Fiber Eyebrow Gel
This specific brow gel may the the best option for anyone who has especially sparse brows. The unique brush design helps you to fill and shape your brows, while also tinting your existing brows for a complete look. The formula is also waterproof so your brows won’t start looking off-kilter after a couple of hours!
Pros
- Unique brush design
- More opaque color
- Perfect for sparse brows
Cons
- Some shoppers say application can be messy
- Shades are universal, but may not be an exact perfect match
Available at: Ulta, Sephora, Nordstrom
bareMinerals Strength & Length Serum Infused Brow Gel
This brow gel works in two ways — it instantly boosts the volume of your brows with its formula and also helps your natural brows look fuller over time! The gel acts as a serum that’s infused with plant extracts to help promote natural brow growth — even before applying this gel.
Pros
- Promotes natural brow growth
- Easy-control brush applicator
Cons
- Slightly more expensive
- Fewer shades available
Available at: Ulta, Nordstrom, Amazon
Urban Decay Inked Brow Gel
This brow gel’s applicator is unique because it only comes with an angled brush as opposed to a spoolie. This is ideal if you want a sharper and more defined brow, plus the formula lasts up to 60 hours — which attests to its “Inked” namesake!
Pros
- Super long-lasting
- Great color payoff
- Nice shade range available
Cons
- More expensive
- Not everyone loves the applicator
Available at: Ulta, Amazon, Nordstrom
Too Faced Brow Wig Brush on Brow Gel
This lighter brow gel is excellent if you want to go for a more natural look. It doesn’t have the same volume-building fibers as some of the other products we’ve mentioned, but the color is buildable. Plus, the tip of the brush can be used to help fill in sparser areas.
Pros
- Lighter color, but buildable
- Angled spoolie helps to fill in
- Great for taming fluffy brows
Cons
- No volumizing microfibers
- Slightly pricier
- Not as many shades available
Available at: Ulta, Target, Nordstrom, Sephora
e.l.f. Wow Brow Gel
This is another fantastic formula if you don’t want to spend a ton of money on a brow gel! There are clay particles that act as hair fibers to give you a fuller look, and it’s buildable to get the exact brow you want. Shoppers say their results are incredibly natural-looking and note you truly can’t beat the price!
Pros
- Super affordable
- Volumizing
- Small brush for precise application
Cons
- Fewer shades available
- Some say the pigment is too light for their taste
Available at: Ulta, Target, Amazon
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