Adshares (ADS), a decentralized advertising protocol, has partnered with QuickSwap, a Polygon-based decentralized exchange (DEX), becoming its exclusive ad sales partner.
The partnership will allow advertisers on QuickSwap to buy adverts and pay with crypto, enabling several projects to promote themselves.
Adshares network delivers adverts to several web3 protocols and allows instant ad payments. With no tracking, cookies, or ad fraud, the network distinguishes itself from the traditional advertising business.
The network uses blockchain technology to solve the challenges plaguing traditional advertising by relying on distributed, transparent, and immutable ledgers that can track the data flow.
Consequently, it eliminates all unethical practices associated with a lack of privacy and control. Instead, decentralized advertising promises transparency, ad optimization, and decentralization of control.
The partnership with QuickSwap means access to over 600,000 decentralized exchange users. This partnership benefits not only advertisers but also enables decentralized apps and websites to monetize their organic traffic.
However, this isn’t the first time the ad network has partnered with a decentralized exchange. Adshares has a similar deal with Biswap, a DEX based on BNB Smart Chain.
The protocol also facilitates ads on Decentraland, allowing landowners to play ad banners on their properties in the Metaverse platform and monetize their assets.
Meanwhile, the protocol disclosed a few months ago that it would integrate artificial intelligence technologies into its platform.
It stated that such integration would improve security, enhance targeting, facilitate better optimization, and allow real-time decision-making by providing insights and recommendations for advertisers.
Due to these developments, the ADS token has seen a near 3% increase in the last seven days to $0.7376, according to CryptoSlate’s data. However, its value has declined by over 75% over the past year.
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