Ashley Rose Box Co & Boutique in Greenville will be on the nice list this season for raising money for a variety of charities through a local fashion show.
“Having a fashion show goes with having a boutique,” said Rebecca Lee, owner of Ashley Rose Box Co & Boutique. “I thought it would be amazing for this little town.” A silent auction for local goods and a VIP Party after the show were also a part of the event.
Lee and Hannah Holmbom-Brady, social media consultant and brand manager of Doers & Shakers, began working out the details of the show last winter. Lee hoped to find a female fashion designer until Mason Leonard of Mason Leonard Fashion & SCAL popped up on her radar.
“He’s all about creating comfortable, beautiful clothing for women,” Lee said. “We called him. He kind of fit everything that I was looking for.”
Four models from Boston and five local models walked the runway in late June. With some of the funds raised, the boutique donated $800 to Purpleville, a local fundraiser for research and treatment of Alzheimer’s and dementia. It’s a cause close to Lee, whose grandmother passed away from dementia.
Additional funds were used to purchase diapers and wipes for Maine Needs, a grassroots organization that provides families and individuals with everyday necessities. Holmbom-Brady brought Maine Needs to Lee’s attention as an additional cause to support. Since then, Lee has kept up to date with their requests for donations posted on Instagram.
“One of the things I saw were diapers,” Lee said. “Women didn’t have diapers for their newborn babies and I was like, that’s just wrong. Nobody should go without diapers.”
Ashley Rose Box Co & Boutique will be hosting another fashion show in June of 2024. For more information about upcoming events happening at the store, follow Ashley Rose Box Co on Facebook and Instagram.
